From the Wikipedia page:
The Popular Dry Goods Company was founded in 1902 by Adolf Schwartz, a Hungarian immigrant who had previously opened two other retail stores in the area, Tres B (Buena, Bonita, Barata/Good, Pretty, Cheap) and The Fair which he had founded in 1900. Schwartz closed The Fair in 1902 and it was succeeded by The Popular, which he opened with his nephew Maurice Schwartz and other relatives. In 1907, the Popular moved from the northeast corner of El Paso and Overland Streets to Mesa and San Antonio and consisted of three floors by 1914.
In 1917 Schwartz transformed The Popular from a general store to a modern department store with a six-story building on Mesa and San Antonio Streets.
Button hooks generally lost popularity after World War 1, as laced shoes started to become more popular.
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